Jessica Rivera is the Founder & President of FLOS media, a music-first media company specializing in music publishing, music supervision, and content development. An award-winning music and media executive with more than 20 years of experience, Jessica has held senior leadership positions at major entertainment and media companies like YouTube and Universal Music Publishing Group.

Throughout her career, Jessica has discovered, signed, and developed some of the industry’s most influential talent. Early in her career at EMI Music Publishing, she signed a then-unknown 16-year-old Rihanna. At Universal Music Publishing Group, she signed Grammy Award-winning producer Alex Da Kid, whose work includes Eminem and Rihanna’s global hit “Love the Way You Lie,” and helped establish the joint venture that launched Imagine Dragons into one of the world’s biggest rock bands.

At YouTube, Jessica led artist partnerships and original content initiatives that helped drive Mariah Carey’s “All I Want for Christmas Is You” to its first-ever No. 1 on the Billboard Hot 100, while overseeing award-winning livestreams and original programming with some of the world’s leading artists and creators.

Recognized as one of Billboard’s R&B/Hip-Hop Power Players, Jessica has built a career at the intersection of music, entertainment, and technology—combining creative vision, strategic dealmaking, and talent development.

Through FLOS Media, she continues to champion creators, develop original intellectual property, and build lasting cultural impact across music and media